Altamonte Pty Ltd

Our Brands

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138 - 140 Bayfield Road East, Bayswater North, VIC 3153

What we offer

Our Brands


Altamonte distributes a range of consumer products in the Hardware and Building, Plumbing, Automotive, Trade, Industrial, Homewares and Leisure markets.

We identify and distribute products that fulfil the following criteria:

  • Deliver unique usage experiences to customers
  • Are designed and built to the highest quality standards
  • Offer value for money to customers
  • Leverage emerging technological improvements and environments trends
  • Provide factory warranty protection and after sales service
  • Perform to the highest safety standards
Altamonte Brands
how we work

Our Process


Altamonte goes through a detailed strategy and planning process pre-launch to ensure products are launched effectively, profitably and in alignment with supplier’s international business strategy.

This is driven by Altamonte, but includes input from suppliers.

Each component is agreed collaboratively prior to product launch to ensure alignment of goals – making Altamonte an easy distribution partner to work with.

We also provide ongoing feedback progress reporting to keep our partners aware of progress in an ever changing global marketplace.

Details of our Stages are as follows:


Initial Australasian Market Analysis

Market size, structure and growth rate
Competitive analysis
Legal/regulatory analysis
Environmental analysis
Industry body liaison
Technological change impact
Identification of market gaps & opportunities

Product and Range Planning

Needs identification
Product positioning
Core range identification
Product modification requirements
Regulatory compliance planning
Proposed launch ranging
New product introduction scheduling

Target Market Analysis

Analysis of attitudinal customer research
Analysis of behavioural customer research
Proprietary consumer research
Segment identification
Channel behaviour analysis

Communication & Branding Strategy

Core target market identification
Communication objectives
Core message identification
Media and PR planning & scheduling

Market Pricing Strategy

Competitor pricing analysis
Retail margin requirements
Variable and fixed cost analysis

Sales Plan

Key retail customer identification
Key retail customer analysis
Retail customer need analysis
Retail customer ranging timetables and processes
Promotional scheduling
Collateral and packaging requirement analysis

Operations Plan

Freight requirements
Warehousing requirements and strategy
OH&S planning

Financial Analysis

P&L projections
Volume analysis
Cash flow analysis
Break-even analysis
Funding procurement
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for our retailers

Enquire Here

for our trades

Enquire Here

Have a different Enquiry? We are Here to Help!

If you have any other general queries, please feel free to contact us today.

Due to stage 4 COVID-19 restrictions in Melbourne, our office is closed and is working from home via email. The warehouse is still operating with skeleton staff so please bear with us whilst we do our best to get the orders out. For all enquiries please contact us at [email protected]